Brora Shakes Up the NYC Neighbourhood!

madison avenue

Brora has been officially launched on New York’s MA with the party of all parties! The kilt clad bag piper piped up at 6pm and they were off, a steady stream of key press, enthusiastic New Yorkers and eccentric Brits flowed through the twinkling shop to congratulate Victoria and marvel at the quality and colours of the Scottish cashmere. Drinks flowed whilst people shopped and declared undying love for Brora.

BRORA New York Store Opening Celebration

Victoria Stapleton, wearing our lace & silk blouse and cashmere lace cropped cardigan, and Stella Tennant, wearing our cashmere two tone purl gauzy jumper and cashmere patchwork chartouche. Cobalt must be the colour of the season!

The great and the good of New York society mingled on the upper east side with the Brits including fashion royalty Stella Tennant, Victoria’s good friend who had flown in for the evening.

New York socialites

Victoria Stapleton, Nick Crean, Jayne Pickering

Jayne Pickering, Marie Claire‘s Fashion director chatted to Nick Crean, head honcho at the other colourful British brand, Prestat chocolates, boxes of which were given to delighted guests. Hendricks gin was splashed over ice and lemon for that oh-so-English G & T, whilst champagne flowed and the chatter got louder.

launch party

Camilla Guinness, Tim Hunt, Jayne Pickering

Brora cashmere

Johnny Pilkington, Victoria Stapleton, Sandra Van Wyck

New York Times newspaper

Stella Tennant, Hugo Guinness

The artist & illustrator Hugo Guinness showed up, as did flamboyant art dealer Tim Hunt, both old friends of Victoria’s husband, Johnny, who was there looking dapper as ever, sporting our Liberty print shirt with vintage American striped braces. A few Italians were thrown in for good measure including Count Manfredi Della Gheradesca, who was rushing between Brora and the all important Sotheby’s contemporary art sale, the other great event of the night.

party season

Stephanie Clark, Count Manfredi Della Gheradesca

Earlier in the day, Victoria had entertained Lee Radziwill, the elegant and beautiful sister of the late First Lady Jackie Kennedy, who instantly fell in love with both Victoria and the store, and left clutching her Brora shopping with delight.

Christmas party wear

There is no doubt that is was a truly spectacular evening, and that New York has embraced Brora with a huge hug, knowing winter this year will be a cosier and more colourful affair!



The New York Store is Now Open!

madison avenue

Our very first customer with shop managers, Fran and Kadie.

It’s been a long, tiring road, but through hard work, a great team effort and determination, we’ve brought the superiority of Brora Scottish cashmere to the fashionable, fast-paced and savvy streets of New York.

metro trains D.I.Y America
Brora Scottish cashmere new york shopping window dressing
theatre shows shop fittings shop visual merchandising

Be the first to see everything Brora on Instagram account, @broracashmere.

Thank you to all who helped us reach this milestone event in Brora’s history! Our U.S customers and those local to the neighbourhood, who emailed Victoria daily with locations and useful advice. Our focused Manhattan PR team, our dedicated British retail team who flew over to dress the store, and last, but not least, our valued I.T team here in Stevenage – we couldn’t have done any of it without you all!

Scottish Cashmere

Finally, to our ‘colonial cousins’…we look forward to seeing you in store, soon – happy shopping!


Adding the Finishing Touches to our New York Store

madison avenue

It’s been all hands on deck this week, feverishly cleaning, painting, crafting, testing and arranging our new space on Madison Avenue. Victoria flew out last week to organise, help with the shop and give her all important seal of approval.

Crystal Chandelier

Chosen personally by Victoria, after days of searching for the right chandelier, a ‘Brora chandelier’.

interior design

To follow all the exciting, up-to-the-minute goings-on at Brora, both here and across the pond, follow us on Instagram, or see regular snippets here.


New York News

Madison avenue

The boards are down and the vinyls are up! Our retail team have been busy overseeing the building work, interviewing for new staff and generally getting things in order for the big launch in early November; plus a little bit of tourist stuff, too.

Check back here regularly for more on our Madison Avenue store opening.