The Helmsdale Film: our collaboration with The Fireflies

As you’re probably aware, we quite enjoy giving you a fun, behind the scenes look at the photo shoots Victoria and her husband, Johnnie, direct and shoot together. This autumn/winter Brora brought the Scottish wilderness of Helmsdale to the collection; a fairly isolated, yet beautiful location that is close to Victoria’s heart, where she and her family have enjoyed many fishing expeditions over the years.

live shows

Ross, Harry, Ed and Luca orchestrate the eclectic sounds of The Fireflies. Based in London, yet bringing their sounds all over the country, The Fireflies are a brilliant, up-and-coming band of friends who in September, performed at the Superdry store for Vogue’s Fashion Night Out, and more recently, was on tour in the beautiful Emerald Isle.

live bands

Their melodic strings coupled with their profound songwriting, emotive vocals and impassioned tone, results in a completely penetrative composition that grabs the soul from start to finish. A good friend of Harry’s mother, Tamasin Day-Lewis, who directs their music videos, Victoria was already aware of their incredible harmonies and immediately felt it reflected the overall feel and soulful element that out Helmsdale film conjured.

After listening to ‘Telescope Boy’, Victoria smitten! Then when she saw the song’s video she was even more thrilled to learn it was just as evocative as the Helmsdale mood and that lead singer, Harry, was wearing a Brora jumper! With this, a merging of Brora with The Fireflies’ sound was inevitable. However, it was ‘Leaving Home’ that won us all and made the cut to be feature with our Helmsdale behind the scenes film.

itunes download

See more from The Fireflies at their website hereWe’re sure you’ll be just as hooked as we were.


New York News

Madison avenue

The boards are down and the vinyls are up! Our retail team have been busy overseeing the building work, interviewing for new staff and generally getting things in order for the big launch in early November; plus a little bit of tourist stuff, too.

Check back here regularly for more on our Madison Avenue store opening.


Until Next Year, Woolly Friends!

campaign for wool

Sadly, the Wool Week shenanigans are now over for the U.K. We had so much fun taking part in the Wool Ride, knitting with customers in Sloane Square, viewing woolly art and dressing our woolly shop window; a fluffy bed of giant pom-poms made by design student Lanya Davis, who also helped merchandise our Nomad window for autumn.

arts and craft Chelsea shopping
mannequin knitting

If you’re interested in having our ‘pom-pom princess’ weave her magic for your own project, you can email her here.

So until next year, remember to keep up-to-date with Campaign for Wool and their efforts, and continue to invest in the survival of the wool industry.


Knit a Square at Sloane Square!

Made in Chelsea

To celebrate and join in on Campaign for Wool‘s international mission of raising the awareness of wool in fashion and interiors, we’ve been feverishly promoting Wool Week with a ‘Knit-a-thon’, held at our Symons Street shop in Sloane Square, Chelsea!

Shelter charity for homeless Chelsea shopping

Along with members of the public, our shop staff and head office designers have been knitting squares everyday in the effort of producing a colourfully vivid patchwork blanket that will be auctioned over Twitter, where the the money raised will be donated to the Shelter charity for the homeless.

Brora cashmere patchwork blanket

Friday 10th October is the last day to come in and do your bit by contributing a knitted square for this remarkable blanket. Click here for information on how to get to our Chelsea shop, who the manager is and the shop contact details, so you’ll have no excuse – come and join the campaign and #choosewool.


Get your Woollies on for Wool Week!

Campaign for Wool

Forget Halloween, here at Brora October means Wool Week! Campaign for Wool are a body of industry leaders convened by HRH The Prince of Wales to raise awareness of the many natural qualities of wool, encourage consumers to buy more wool and inspire designers and retailers to create and sell more wool rich products, hopeful that the end result will have a positive effect on the global wool industry.

Prince Charles, Wool School Campaign for Wool, Prince's Trust

Last year we were a chosen to be a part of CfW’s Wool School; a wonderful collaboration of young, emerging students from universities across the U.K with impactful, British brands. Victoria was allocated Duncan of Jordanstone College of Art and Design, from which she chose 17 year old Lindsay McQuarrie for her the freshness and originality within her designs, which we felt sat perfectly within our aesthetic of texture, colour and innovative design.

the wool ride

We’ve been taking part for years, and this time we’re championing not one, but THREE pieces! Dedicated to integrating a plethora of woollens into our inherently British aesthetic as a way of celebrating the natural benefits of the wool fibre, we’ve over fifty pieces in this season’s collection for you to choose from.

London Bridge St. Margret's Station, Hertfordshire
wool week wool week jumper

The Wool Ride on Instagram.

On Sunday, Victoria, her husband (Johnnie) and the knitwear design girls, all took part in CfW’s highly anticipated Wool Ride; a ‘bicycle safari’ through central London, following the route of all the participating retailer’s shop locations.

campaign for wool week

“If you love wool, if you love the environment, if you believe in a better world where natural fibres are chosen every time over synthetic ones, if you love fashion, decorating, wonderful carpets – and you want to support the world’s sheep farmers…I urge you to join the ride, join the Campaign”

-Nicholas Coleridge, Chairman, The Campaign for Wool

hand-knitted wristwarmers

Needles at the ready! Emma, our resident knitter from design, who’ll also be one of those in our Sloane Square shop knitting the charity blanket.

To follow on from this, we’re holding a ‘Knit-a-thon’ in our Sloane Square shop to celebrate Campaign for Wool’s Wool Week event from Sunday 5th to Friday 10th October. We’re inviting all to come and knit a square that will form a unique hand-knitted blanket to be assembled at the end of the week and auctioned for the Shelter charity.

Blanket Bidders!

Take part in our ‘Digi-auction’; a live auction held digitally over Twitter! Much more exciting than Ebay, we think – this way you’ll communicate directly with us for a rapid response.

Shetler charity

Just like a regular auction, there are no limits to how many times you can bid. However, to avoid duplicate bids of the same value, please wait for us to re-tweet the latest bid onto our feed for an accurate, up-to-the-minute account.

‘Natural Selection’ shoot with Wonderland Magazine

In the mean time, Wonderland magazine in partnership with the CfW and The Woolmark Company features the latest wool looks from high street retail brands, something we were thrilled to be asked to be a part of.

The Woolmark Company for Campaign for Wool

Shetland Fair Isle Jumper and Fine Check Tweed Skirt.

The Woolmark Company for Campaign for Wool

Shetland Fair Isle Yoke Cardigan.

Shot in a luxurious and contemporary styling and mood, take a look at the video from the magazine shoot.