Forget Halloween, here at Brora October means Wool Week! Campaign for Wool are a body of industry leaders convened by HRH The Prince of Wales to raise awareness of the many natural qualities of wool, encourage consumers to buy more wool and inspire designers and retailers to create and sell more wool rich products, hopeful that the end result will have a positive effect on the global wool industry.
Last year we were a chosen to be a part of CfW’s Wool School; a wonderful collaboration of young, emerging students from universities across the U.K with impactful, British brands. Victoria was allocated Duncan of Jordanstone College of Art and Design, from which she chose 17 year old Lindsay McQuarrie for her the freshness and originality within her designs, which we felt sat perfectly within our aesthetic of texture, colour and innovative design.
We’ve been taking part for years, and this time we’re championing not one, but THREE pieces! Dedicated to integrating a plethora of woollens into our inherently British aesthetic as a way of celebrating the natural benefits of the wool fibre, we’ve over fifty pieces in this season’s collection for you to choose from.
The Wool Ride on Instagram.
On Sunday, Victoria, her husband (Johnnie) and the knitwear design girls, all took part in CfW’s highly anticipated Wool Ride; a ‘bicycle safari’ through central London, following the route of all the participating retailer’s shop locations.
“If you love wool, if you love the environment, if you believe in a better world where natural fibres are chosen every time over synthetic ones, if you love fashion, decorating, wonderful carpets – and you want to support the world’s sheep farmers…I urge you to join the ride, join the Campaign”
-Nicholas Coleridge, Chairman, The Campaign for Wool
Needles at the ready! Emma, our resident knitter from design, who’ll also be one of those in our Sloane Square shop knitting the charity blanket.
To follow on from this, we’re holding a ‘Knit-a-thon’ in our Sloane Square shop to celebrate Campaign for Wool’s Wool Week event from Sunday 5th to Friday 10th October. We’re inviting all to come and knit a square that will form a unique hand-knitted blanket to be assembled at the end of the week and auctioned for the Shelter charity.
Take part in our ‘Digi-auction’; a live auction held digitally over Twitter! Much more exciting than Ebay, we think – this way you’ll communicate directly with us for a rapid response.
Just like a regular auction, there are no limits to how many times you can bid. However, to avoid duplicate bids of the same value, please wait for us to re-tweet the latest bid onto our feed for an accurate, up-to-the-minute account.
‘Natural Selection’ shoot with Wonderland Magazine
In the mean time, Wonderland magazine in partnership with the CfW and The Woolmark Company features the latest wool looks from high street retail brands, something we were thrilled to be asked to be a part of.
Shetland Fair Isle Jumper and Fine Check Tweed Skirt.
Shetland Fair Isle Yoke Cardigan.
Shot in a luxurious and contemporary styling and mood, take a look at the video from the magazine shoot.