As you’re probably aware, we quite enjoy giving you a fun, behind the scenes look at the photo shoots Victoria and her husband, Johnnie, direct and shoot together. This autumn/winter Brora brought the Scottish wilderness of Helmsdale to the collection; a fairly isolated, yet beautiful location that is close to Victoria’s heart, where she and her family have enjoyed many fishing expeditions over the years.
Ross, Harry, Ed and Luca orchestrate the eclectic sounds of The Fireflies. Based in London, yet bringing their sounds all over the country, The Fireflies are a brilliant, up-and-coming band of friends who in September, performed at the Superdry store for Vogue’s Fashion Night Out, and more recently, was on tour in the beautiful Emerald Isle.
Their melodic strings coupled with their profound songwriting, emotive vocals and impassioned tone, results in a completely penetrative composition that grabs the soul from start to finish. A good friend of Harry’s mother, Tamasin Day-Lewis, who directs their music videos, Victoria was already aware of their incredible harmonies and immediately felt it reflected the overall feel and soulful element that out Helmsdale film conjured.
After listening to ‘Telescope Boy’, Victoria smitten! Then when she saw the song’s video she was even more thrilled to learn it was just as evocative as the Helmsdale mood and that lead singer, Harry, was wearing a Brora jumper! With this, a merging of Brora with The Fireflies’ sound was inevitable. However, it was ‘Leaving Home’ that won us all and made the cut to be feature with our Helmsdale behind the scenes film.